You'll need a good understanding of your industry outlook and target market. Competitive research will show you what other businesses are doing and what their strengths are. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now's the time to answer these questions.

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There's no single way to approach a marketing strategy. Your strategy should evolve and change to fit your unique needs.

Your goal in this section is to describe how you'll attract and retain customers.

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Important marketing and sales documents for launching:

• Marketing Penetration Plan

• Marketing Mix

• Marketing and Sales Schedule

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source: Small Business Administration (sba.gov)

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